SOUTH PARK: SNOW DAY! Paid Creators
[LOCATION]
NA, EU, LATAM
Showcase the title’s gameplay through thoughtfully curated creator groups - no sponsored influencer was allowed to play alone. All while adhering to the brand restrictions that come with well-known, licensed IPs.
We started by finding fans of previous South Park titles to ensure that chosen creators would be familiar with the brand and its particular quirks. From there, we identified networks of creators who often collaborate and forged natural groups from them to display the game. In doing so, we found actual friends, all with an affinity for South Park, to play the game together: creating genuinely fun, authentic content uniquely displayed South Park - as only true South Park fans can do.
- 50+Creators
- 100+Pieces of Content
- 5.7M+Impressions
- TOP 7On Primetime Twitch
Projects
TRINE 5: A CLOCKWORK CONSPIRACY
[ABOUT]The challenge: re-introduce a beloved series to audiences both old and new. No conspiracies here, just a creator campaign that went like clockwork.
[services]Paid CreatorsOrganic Creators
TRINE 5: A CLOCKWORK CONSPIRACYSOUTH PARK: SNOW DAY!
[ABOUT]There’s no day like a snow day. So, when South Park launched their newest 3D hack-and-slash title, we set out to recreate the magic of a day off with friends.
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SOUTH PARK: SNOW DAY!OUTRIGHT GAMES CREATOR PROGRAM
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[services]ConsultingOrganic Creators
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[services]Paid CreatorsOrganic CreatorsMarket Research
AEW: FIGHT FOREVERNIGHTINGALE: PAID MEDIA
[ABOUT]We were tasked with bringing Nightingale to all corners of the survival crafting scene. As a result, this campaign had it all: truly global, multi-channel, multi-beat, and multi-segmented.
[services]Media PlanningMedia BuyingMedia Houses
NIGHTINGALE: PAID MEDIANIGHTINGALE: PAID CREATORS
[ABOUT]Nightingale is a game with depth: so we tapped into creators to showcase it through a variety of content, perspectives, and playstyles to illustrate the beauty of the Fae realms.
[services]Paid creatorsOrganic creatorsContent concepting
NIGHTINGALE: PAID CREATORS
