NIGHTINGALE Paid Creators
[LOCATION]
North America, Europe, ANZ
Bring Nightingale to market with an omni-channel campaign that saturated the survival crafting scene at launch: ranking above all other competitor games on Twitch and showcasing high-quality content from reputable YouTubers to increase long-tail searchability.
To reach all corners of the survival crafting scene, we knew we couldn’t just reproduce the same type of content: we had to creatively ideate and find ways to showcase Nightingale through different mediums. ASo in addition to typical Let’s Plays with marquis creators, we also commissioned guides, in-depth lore videos, co-op sessions, challenge-based content, and more; ensuring we had ample coverage of both YouTube and Twitch and content that would please a variety of audiences.
- 160Creators
- 9.25M+YouTube Views
- 7.5M+Twitch VOD Views
- 5Languages
- Top 2On Twitch
- 400%Streaming Overdelivery
Projects
TRINE 5: A CLOCKWORK CONSPIRACY
[ABOUT]The challenge: re-introduce a beloved series to audiences both old and new. No conspiracies here, just a creator campaign that went like clockwork.
[services]Paid CreatorsOrganic Creators
TRINE 5: A CLOCKWORK CONSPIRACYSOUTH PARK: SNOW DAY!
[ABOUT]There’s no day like a snow day. So, when South Park launched their newest 3D hack-and-slash title, we set out to recreate the magic of a day off with friends.
[services]Paid CreatorsOrganic CreatorsKilling Kenny
SOUTH PARK: SNOW DAY!OUTRIGHT GAMES CREATOR PROGRAM
[ABOUT]As a publisher of multiple family friendly games, Outright turned to Player4 to build momentum and create a value-driven program for their creators: from scratch.
[services]ConsultingOrganic Creators
OUTRIGHT GAMES CREATOR PROGRAMAEW: FIGHT FOREVER
[ABOUT]When AEW decided to enter the gaming ring, they chose Player4 to deliver a multiplayer creator campaign from off the top rope. Luckily, they found the perfect tag-team partner.
[services]Paid CreatorsOrganic CreatorsMarket Research
AEW: FIGHT FOREVERNIGHTINGALE: PAID MEDIA
[ABOUT]We were tasked with bringing Nightingale to all corners of the survival crafting scene. As a result, this campaign had it all: truly global, multi-channel, multi-beat, and multi-segmented.
[services]Media PlanningMedia BuyingMedia Houses
NIGHTINGALE: PAID MEDIANIGHTINGALE: PAID CREATORS
[ABOUT]Nightingale is a game with depth: so we tapped into creators to showcase it through a variety of content, perspectives, and playstyles to illustrate the beauty of the Fae realms.
[services]Paid creatorsOrganic creatorsContent concepting
NIGHTINGALE: PAID CREATORS
