OUTRIGHT GAMES Creator program
[LOCATION]
GLOBAL
Starting from scratch, develop the Outright Games Ambassador Program, targeting exclusively creators who create family-friendly content
We started by consulting on the program’s goals, which was to onboard creators who would help create content around Outright Games, promote new titles, and assist in establishing communities around these games in exchange for free game codes, swag, exclusive content opportunities, and access to paid sponsorships. ATo create the foundations, we helped the team onboard new tools, developed their CRM solutions, and created their Discord server from which they could host the program. We ideated with the team to develop reward tiers, draft the messaging for the program, and crafted the emails for a cadenced outreach campaign. From there, we populated the program by curating family-friendly content creators, gathering data on the channels, and reaching out to all approved potential ambassadors. AAfter helping onboard creators, we ultimately handed the keys over to the Outright Games community team before strategizing around their next steps and potential avenues for sustaining, growing, and measuring the impact of the program long-term.
- 1,225Hand-picked influencers invited
- 20%+Program Conversion Rate
Projects
SOUTH PARK: SNOW DAY!
[ABOUT]There’s no day like a snow day. So, when South Park launched their newest 3D hack-and-slash title, we set out to recreate the magic of a day off with friends.
[services]Paid CreatorsOrganic CreatorsKilling Kenny
SOUTH PARK: SNOW DAY!EPIC MICKEY: REBRUSHED
[ABOUT]When Disney went to launch this epic remake, they called Player4 to develop an epic campaign.
[services]Paid Creators
EPIC MICKEY: REBRUSHEDENSHROUDED
[ABOUT]Enshrouded dropped their biggest update yet: so we complemented their launch with a wide range of content and creators that appealed to both new and existing players.
[services]Paid Creators
ENSHROUDEDOUTRIGHT GAMES CREATOR PROGRAM
[ABOUT]As a publisher of multiple family friendly games, Outright turned to Player4 to build momentum and create a value-driven program for their creators: from scratch.
[services]ConsultingOrganic Creators
OUTRIGHT GAMES CREATOR PROGRAMNIGHTINGALE: BIDDABLE MEDIA
[ABOUT]We were tasked with bringing Nightingale to all corners of the survival crafting scene. As a result, this campaign had it all: truly global, multi-channel, multi-beat, and multi-segmented.
[services]Media PlanningMedia Buying
NIGHTINGALE: BIDDABLE MEDIANIGHTINGALE: MEDIA HOUSES
[ABOUT]Nightingale wanted coverage across all the major media houses and content hubs. So, we negotiated deals with the biggest players in the scene to guarantee visibility at launch.
[services]Private PartnershipsMedia PlanningCustom Content
NIGHTINGALE: MEDIA HOUSESNIGHTINGALE: PAID CREATORS
[ABOUT]Nightingale is a game with depth: so we tapped into creators to showcase it through a variety of content, perspectives, and playstyles to illustrate the beauty of the Fae realms.
[services]Paid creatorsOrganic creatorsContent concepting
NIGHTINGALE: PAID CREATORSTRINE 5: A CLOCKWORK CONSPIRACY
[ABOUT]The challenge: re-introduce a beloved series to audiences both old and new. No conspiracies here, just a creator campaign that went like clockwork.
[services]Paid CreatorsOrganic Creators
TRINE 5: A CLOCKWORK CONSPIRACYAEW: FIGHT FOREVER
[ABOUT]When AEW decided to enter the gaming ring, they chose Player4 to deliver a multiplayer creator campaign from off the top rope. Luckily, they found the perfect tag-team partner.
[services]Paid CreatorsOrganic CreatorsMarket Research
AEW: FIGHT FOREVER
