EPIC MICKEY: REBRUSHED Paid Creators
[LOCATION]
NA, EU
The ask was straightforward: find and partner with creators to evangelize this epic remake. The nuance, however, was in finding creators who are Disney fans (but not Disney-focused creators) that could meet Disney’s rigorous brand standards in order to take part in this highly-targeted campaign.
We started by searching for creators based on a variety of Disney-related terms in addition to assessing creators who have covered other games in a similar vein (Disney games, pop culture titles, era-adjacent remakes, etc.) AFrom there, we vetted creators for brand safety and then segmented our chosen creators into batches in order to accommodate the approvals process. AAll throughout, we aided creators in the production of their content and with the direction of their editing in order to more easily the content approvals through proactive application of our knowledge of the brand and the title. ATo paint with wide brush strokes: this was an epic campaign worthy of this epic remake.
- 16Creators
- 29.3kTwitch Hours Watched
- 262.8kYoutube Views
- 1.92MTwitch VOD Views
Projects
SOUTH PARK: SNOW DAY!
[ABOUT]There’s no day like a snow day. So, when South Park launched their newest 3D hack-and-slash title, we set out to recreate the magic of a day off with friends.
[services]Paid CreatorsOrganic CreatorsKilling Kenny
SOUTH PARK: SNOW DAY!EPIC MICKEY: REBRUSHED
[ABOUT]When Disney went to launch this epic remake, they called Player4 to develop an epic campaign.
[services]Paid Creators
EPIC MICKEY: REBRUSHEDENSHROUDED
[ABOUT]Enshrouded dropped their biggest update yet: so we complemented their launch with a wide range of content and creators that appealed to both new and existing players.
[services]Paid Creators
ENSHROUDEDOUTRIGHT GAMES CREATOR PROGRAM
[ABOUT]As a publisher of multiple family friendly games, Outright turned to Player4 to build momentum and create a value-driven program for their creators: from scratch.
[services]ConsultingOrganic Creators
OUTRIGHT GAMES CREATOR PROGRAMNIGHTINGALE: BIDDABLE MEDIA
[ABOUT]We were tasked with bringing Nightingale to all corners of the survival crafting scene. As a result, this campaign had it all: truly global, multi-channel, multi-beat, and multi-segmented.
[services]Media PlanningMedia Buying
NIGHTINGALE: BIDDABLE MEDIANIGHTINGALE: MEDIA HOUSES
[ABOUT]Nightingale wanted coverage across all the major media houses and content hubs. So, we negotiated deals with the biggest players in the scene to guarantee visibility at launch.
[services]Private PartnershipsMedia PlanningCustom Content
NIGHTINGALE: MEDIA HOUSESNIGHTINGALE: PAID CREATORS
[ABOUT]Nightingale is a game with depth: so we tapped into creators to showcase it through a variety of content, perspectives, and playstyles to illustrate the beauty of the Fae realms.
[services]Paid creatorsOrganic creatorsContent concepting
NIGHTINGALE: PAID CREATORSTRINE 5: A CLOCKWORK CONSPIRACY
[ABOUT]The challenge: re-introduce a beloved series to audiences both old and new. No conspiracies here, just a creator campaign that went like clockwork.
[services]Paid CreatorsOrganic Creators
TRINE 5: A CLOCKWORK CONSPIRACYAEW: FIGHT FOREVER
[ABOUT]When AEW decided to enter the gaming ring, they chose Player4 to deliver a multiplayer creator campaign from off the top rope. Luckily, they found the perfect tag-team partner.
[services]Paid CreatorsOrganic CreatorsMarket Research
AEW: FIGHT FOREVER
