TRINE 5: A CLOCKWORK CONSPIRACY Paid Creators
[LOCATION]
NA, EN-GLOBAL, DACH, FR, LATAM
Promote the 5th iteration of this beloved cult series, specifically highlighting multiplayer gameplay and the dynamic puzzles that change based upon the number of players currently in the game
We started by finding creators who played and covered previous Trine titles, shortlisting the most fitting before finding the other creators they typically play with to generate a campaign hyper-targeted against fans of the series and multiplayer games. ATo keep the content fresh, we cast our net across YouTube and Twitch, spanning 5 territories and a variety of different friend groups and personalities. Additionally, we organised a piece of content that pitted the devs vs some of the most well-known speedrunners on Twitch to provide the devs with a unique way to showcase the game and talk about it in a longer-format setting.
- 41Creators
- 2.2M+VOD Views
- 13Groups of Streamers
- 34%+Content Overdelivery
Projects
TRINE 5: A CLOCKWORK CONSPIRACY
[ABOUT]The challenge: re-introduce a beloved series to audiences both old and new. No conspiracies here, just a creator campaign that went like clockwork.
[services]Paid CreatorsOrganic Creators
TRINE 5: A CLOCKWORK CONSPIRACYSOUTH PARK: SNOW DAY!
[ABOUT]There’s no day like a snow day. So, when South Park launched their newest 3D hack-and-slash title, we set out to recreate the magic of a day off with friends.
[services]Paid CreatorsOrganic CreatorsKilling Kenny
SOUTH PARK: SNOW DAY!OUTRIGHT GAMES CREATOR PROGRAM
[ABOUT]As a publisher of multiple family friendly games, Outright turned to Player4 to build momentum and create a value-driven program for their creators: from scratch.
[services]ConsultingOrganic Creators
OUTRIGHT GAMES CREATOR PROGRAMAEW: FIGHT FOREVER
[ABOUT]When AEW decided to enter the gaming ring, they chose Player4 to deliver a multiplayer creator campaign from off the top rope. Luckily, they found the perfect tag-team partner.
[services]Paid CreatorsOrganic CreatorsMarket Research
AEW: FIGHT FOREVERNIGHTINGALE: PAID MEDIA
[ABOUT]We were tasked with bringing Nightingale to all corners of the survival crafting scene. As a result, this campaign had it all: truly global, multi-channel, multi-beat, and multi-segmented.
[services]Media PlanningMedia BuyingMedia Houses
NIGHTINGALE: PAID MEDIANIGHTINGALE: PAID CREATORS
[ABOUT]Nightingale is a game with depth: so we tapped into creators to showcase it through a variety of content, perspectives, and playstyles to illustrate the beauty of the Fae realms.
[services]Paid creatorsOrganic creatorsContent concepting
NIGHTINGALE: PAID CREATORS
