NIGHTINGALE: Biddable Media
[LOCATION]
GLOBAL
Have a presence everywhere survival crafting gamers consume media, targeting them with both ads and boosted content in order to raise awareness around the title
We began by assessing the market, conducting conducting research by segmenting and identifying available inventory across a variety of biddable platforms. We mapped these audiences, weighted their importance, and then developed our media strategy before allocating the budget between the various platforms, partners, placements, GEOs, and audiences to ensure maximum SOV. AWe ultimately ran an omni-channel, multilingual campaign with several different display, video, and high-impact placements. Additionally, we offered live reporting and real-time optimization to ensure that the right media options were being utilized throughout the duration of the campaign.
- 25M+Impressions
- 95k+Clicks
- 10M+Bespoke Video Views
Projects
SOUTH PARK: SNOW DAY!
[ABOUT]There’s no day like a snow day. So, when South Park launched their newest 3D hack-and-slash title, we set out to recreate the magic of a day off with friends.
[services]Paid CreatorsOrganic CreatorsKilling Kenny
SOUTH PARK: SNOW DAY!EPIC MICKEY: REBRUSHED
[ABOUT]When Disney went to launch this epic remake, they called Player4 to develop an epic campaign.
[services]Paid Creators
EPIC MICKEY: REBRUSHEDENSHROUDED
[ABOUT]Enshrouded dropped their biggest update yet: so we complemented their launch with a wide range of content and creators that appealed to both new and existing players.
[services]Paid Creators
ENSHROUDEDOUTRIGHT GAMES CREATOR PROGRAM
[ABOUT]As a publisher of multiple family friendly games, Outright turned to Player4 to build momentum and create a value-driven program for their creators: from scratch.
[services]ConsultingOrganic Creators
OUTRIGHT GAMES CREATOR PROGRAMNIGHTINGALE: BIDDABLE MEDIA
[ABOUT]We were tasked with bringing Nightingale to all corners of the survival crafting scene. As a result, this campaign had it all: truly global, multi-channel, multi-beat, and multi-segmented.
[services]Media PlanningMedia Buying
NIGHTINGALE: BIDDABLE MEDIANIGHTINGALE: MEDIA HOUSES
[ABOUT]Nightingale wanted coverage across all the major media houses and content hubs. So, we negotiated deals with the biggest players in the scene to guarantee visibility at launch.
[services]Private PartnershipsMedia PlanningCustom Content
NIGHTINGALE: MEDIA HOUSESNIGHTINGALE: PAID CREATORS
[ABOUT]Nightingale is a game with depth: so we tapped into creators to showcase it through a variety of content, perspectives, and playstyles to illustrate the beauty of the Fae realms.
[services]Paid creatorsOrganic creatorsContent concepting
NIGHTINGALE: PAID CREATORSTRINE 5: A CLOCKWORK CONSPIRACY
[ABOUT]The challenge: re-introduce a beloved series to audiences both old and new. No conspiracies here, just a creator campaign that went like clockwork.
[services]Paid CreatorsOrganic Creators
TRINE 5: A CLOCKWORK CONSPIRACYAEW: FIGHT FOREVER
[ABOUT]When AEW decided to enter the gaming ring, they chose Player4 to deliver a multiplayer creator campaign from off the top rope. Luckily, they found the perfect tag-team partner.
[services]Paid CreatorsOrganic CreatorsMarket Research
AEW: FIGHT FOREVER
