NIGHTINGALE: Paid Media
[LOCATION]
GLOBAL
Have a presence everywhere survival crafting gamers consume media, targeting them with both ads and content in order to raise awareness of the title’s early access launch
We began by assessing the market, identifying available inventory across a variety of biddable platforms and high-authority websites. To create our media mix, we developed our media strategy and allocated the budget between platforms, partners, placements, GEOs, and audiences to ensure maximum SOV across our audiences. AUltimately, we executed an omni-channel, multi-language campaign with several different display, video, and high-impact placements. Additionally, we created added value through the creation of unique videos and high-ranking articles designed for long-tail discovery.
- 350M+Impressions
- 3M+Clicks
- 10M+Bespoke Video Views
Projects
TRINE 5: A CLOCKWORK CONSPIRACY
[ABOUT]The challenge: re-introduce a beloved series to audiences both old and new. No conspiracies here, just a creator campaign that went like clockwork.
[services]Paid CreatorsOrganic Creators
TRINE 5: A CLOCKWORK CONSPIRACYSOUTH PARK: SNOW DAY!
[ABOUT]There’s no day like a snow day. So, when South Park launched their newest 3D hack-and-slash title, we set out to recreate the magic of a day off with friends.
[services]Paid CreatorsOrganic CreatorsKilling Kenny
SOUTH PARK: SNOW DAY!OUTRIGHT GAMES CREATOR PROGRAM
[ABOUT]As a publisher of multiple family friendly games, Outright turned to Player4 to build momentum and create a value-driven program for their creators: from scratch.
[services]ConsultingOrganic Creators
OUTRIGHT GAMES CREATOR PROGRAMAEW: FIGHT FOREVER
[ABOUT]When AEW decided to enter the gaming ring, they chose Player4 to deliver a multiplayer creator campaign from off the top rope. Luckily, they found the perfect tag-team partner.
[services]Paid CreatorsOrganic CreatorsMarket Research
AEW: FIGHT FOREVERNIGHTINGALE: PAID MEDIA
[ABOUT]We were tasked with bringing Nightingale to all corners of the survival crafting scene. As a result, this campaign had it all: truly global, multi-channel, multi-beat, and multi-segmented.
[services]Media PlanningMedia BuyingMedia Houses
NIGHTINGALE: PAID MEDIANIGHTINGALE: PAID CREATORS
[ABOUT]Nightingale is a game with depth: so we tapped into creators to showcase it through a variety of content, perspectives, and playstyles to illustrate the beauty of the Fae realms.
[services]Paid creatorsOrganic creatorsContent concepting
NIGHTINGALE: PAID CREATORS
