AEW: FIGHT FOREVER Paid Creators
[LOCATION]
NA, EN/GLOBAL, DACH
Finding creators who were fans of wrestling wasn’t enough - we had to find creators who were fans of AEW. Additionally, we were tasked with organizing groups of these creators to showcase the various modes and party game elements present within the title.
We scoured YouTube and Twitch to find creators who have covered or discussed wrestling, nitpicking content to find who would be most passionate about AEW and the game itself. AUltimately, we engaged 22 channels to develop a variety of content. Some ran tournaments, created a variety of serialized content to showcase the career mode, and paired some creators together to showcase the multiplayer elements, coordinating the stream schedules and upload windows to maximize viewership and impact.
- 22Creators
- 17YouTube Videos
- 16Streams
- 440%Streaming Overdelivery
Projects
TRINE 5: A CLOCKWORK CONSPIRACY
[ABOUT]The challenge: re-introduce a beloved series to audiences both old and new. No conspiracies here, just a creator campaign that went like clockwork.
[services]Paid CreatorsOrganic Creators
TRINE 5: A CLOCKWORK CONSPIRACYSOUTH PARK: SNOW DAY!
[ABOUT]There’s no day like a snow day. So, when South Park launched their newest 3D hack-and-slash title, we set out to recreate the magic of a day off with friends.
[services]Paid CreatorsOrganic CreatorsKilling Kenny
SOUTH PARK: SNOW DAY!OUTRIGHT GAMES CREATOR PROGRAM
[ABOUT]As a publisher of multiple family friendly games, Outright turned to Player4 to build momentum and create a value-driven program for their creators: from scratch.
[services]ConsultingOrganic Creators
OUTRIGHT GAMES CREATOR PROGRAMAEW: FIGHT FOREVER
[ABOUT]When AEW decided to enter the gaming ring, they chose Player4 to deliver a multiplayer creator campaign from off the top rope. Luckily, they found the perfect tag-team partner.
[services]Paid CreatorsOrganic CreatorsMarket Research
AEW: FIGHT FOREVERNIGHTINGALE: PAID MEDIA
[ABOUT]We were tasked with bringing Nightingale to all corners of the survival crafting scene. As a result, this campaign had it all: truly global, multi-channel, multi-beat, and multi-segmented.
[services]Media PlanningMedia BuyingMedia Houses
NIGHTINGALE: PAID MEDIANIGHTINGALE: PAID CREATORS
[ABOUT]Nightingale is a game with depth: so we tapped into creators to showcase it through a variety of content, perspectives, and playstyles to illustrate the beauty of the Fae realms.
[services]Paid creatorsOrganic creatorsContent concepting
NIGHTINGALE: PAID CREATORS
